Accommodation of promotional videos on the sites
How can you, as a marketer or owner of a company, improve the first impression of your website and interest him as many visitors as possible? The correct answer is a commercial.However, it's not that simple here. By creating video, you can expect both positive and negative effects.
Why post promotion videos on your website?
Nowadays, most people shopify website designprefer video to text. It is faster, more convenient and more interesting. In addition, this is a great opportunity for marketers and PR, because it is a direct road to the “heart” of the client.
The commercial can convey a huge amount of information:
description of your product;
history of its creation;
unique properties;
and other details, on the extraction of which the potential client would spend several times more time on the extraction of text. In addition, the video contains various non-verbal signs, such as the emotions on the face of the presenter and his body language, which can also tell the client much.
It is not surprising that website visitors, on average, read only 20% of the text on the page. But 65% of visitors watch more than 75% of the length of the videos presented on the site.
https://afbdirectory.com/wp-content/uploads/2024/10/Shopify-Website-Design-1-scaled.jpg
If the numbers are not enough for you, here are you the statistics of Animoto, which conducted a survey related to marketing videos:
Of the 5 visitors, 4 will prefer to watch a video about the product and only one read the text about it.
1 of 4 visitors will lose interest in the company if there is no video on its website.
Emails received during the newsletter, customers open 50% more often if they contain a link to the video.
4 out of 5 customers believe that the video showing the product in action is the most important thing.
According to another survey, marketers of the largest companies in the next five years are going to invest in advertising videos more than in any other types of content. However, this is what bothers every marketer in reality. How to make the video interesting for the consumer and the customer can get the maximum benefit from this?
Anatomy of effective marketing video
Development of a selling promotional video should begin with careful planning. It will take time, attention and, most importantly, a clear strategy. Shorts in planning are the first obstacle to creating an effective promotional video, almost half of the surveyed by Ascend2 think so.
Before you look for help in editing the video or approve a plan for its editing, return to the beginning and answer the question: What kind should you give an advertising video so that it really raises the level of conversion?
頁:
[1]