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Media to maintain relationships with your leads can have a significant impact on sales, because they will feel the brand close to them and will consider it a valuable source of information. The real progress lies in making marketing, although automated and multi-channel, increasingly personalized to ensure that prospects feel involved in your campaigns rather than bored. Challenge number : content optimization for lead generation For those who have already applied the inbound strategy to their business, optimizing content to improve interaction with visitors is already old news.However, there are useful tips on often controversial topics that we want to give to more experienced wedding photo editing service marketers. For example: is it better to publish broad and in-depth content, full of lists, lists, paragraphs, images and optimized to be as informative as possible or focus on making your articles more accessible and easy to consume for the reader ? Both typologies could be supported: if, on the one hand, long contents have the tendency to be more educational and can obtain better positions in Google search results, shorter ones, on the other hand, are more digestible especially for users mobile and can be more engaging for audiences on certain social networks.
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If you want to delve deeper into the issue, read our article "Is post ofwords or of words better?" here . Another important consideration to make concerns the different formats that you can exploit to increase interactions with users. Here is a selection: Post for the company blog Video Whitepapers eBooks Infographics Slideshow Slideshare Just to name a few... Try experimenting with different types of content to understand which ones have greater impact on your target audience and on which channels. Remember that performance analysis is a vital component of BB online marketing strategies and serves.
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