Discover the advantages of chat-commerce with ChatGuru

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The pandemic has pressured companies to make dramatic changes quickly. As efforts shift fully to digital, shoppers have been introduced to new brands, products and services, and competition is beginning to grow. More than 75% of customers have tried new brands, stores or shopping techniques since the start of the pandemic, according to a McKinsey analysis . In other words, it has become more difficult to gain the loyalty of your customers . This is where chat-commerce comes in. In this scenario where companies need to develop strategies to maintain and attract consumers, chat-commerce needs to be one of the priority areas. If you don't know this aspect yet, check out today's publication, we'll bring you everything you need know how to get started with chat-commerce and the ChatGuru solution ! How does chat-commerce work? The term chat-commerce refers to the use of digital tools for immediate interaction with consumers. This type of innovation , in practice, allows companies to engage with their consumers throughout the purchasing process using automation software, data analysis and messaging applications.

Chatbots for automation To avoid being on hold or having to wait for a response via email, many consumers choose messaging apps as they can get responses faster and without interrupting their day. Therefore, offering ease of use and fast service to customers is at the heart of chat-commerce . More than ever, people are preferring to communicate with each other using messaging apps. And it seems logical that consumers would seek out brand communications within the context of the Industry Email List messaging apps they already use regularly. The Business Messaging Research Study (2020), by Meta, formerly Facebook, revealed that 75% of people want to engage with companies through messages in the same way they communicate with friends and family. At the same time, 78% of consumers already use WhatsApp to communicate with brands through WhatsApp, especially when looking for clarifications or additional information, according to the Panorama report, from the research company Opinion Box in partnership with the news website Mobile Time.



In this scenario, chat-commerce also depends heavily on automation software . Through technology and the use of data, ChatGuru's chatbots help make this strategy a viable option . Without large investments and without having to increase the team, brands are able to provide a reliable and fast service with the aim of meeting needs and improving communication throughout the customer journey. Conversational apps integrate with ChatGuru 's automation software , customer relationship management, and databases to add context and personalization to conversations.  reducing response times and automating the most requested queries. According to data from IBM5, conversational technologies, such as ChatGuru chatbots, allow companies to automate up to 80% of customer service questions. As a result, your human agents have more time to focus on the most important and challenging tickets. ChatGuru As your business expands, it can become difficult to keep up with the volume of potential customers contacting you on WhatsApp while also nurturing connections with existing customers. As we saw today, the solution can be found in technology.