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A single customer journey . In this article we will try to understand what the marketing funnel is and why it would be appropriate to talk about B2B customer funnels and B2C marketing funnels . Customer Funnel: user stages and funnel In simple words, the marketing funnel is the process that leads the user to become a customer of a company. The four phases of the classic Marketing Funnel model.

Which we will simplify from now on with Customer Funnel - are: awareness (awareness); interest (interest); decision (decision); action (action). Conversion Funnel The user who is online looking for a product or service has a need, but does C Level Contact List not yet know how to solve it: it is at this moment that he becomes aware of and interacts with your brand for the first time (awareness phase ) . When the user arrives at the company's website and begins to analyze it.



He is interested in understanding whether this is the right offer for his needs ( interest phase ). It is easy to understand how this is a truly delicate phase because if the information is not well organised, clear and fast, the user will abandon browsing. The third phase concerns choice. The user has all the cards on the table, he is ready to make his choice ( decision phase ) and is really close to the last phase.