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Example stats include: of marketers claim their social media efforts have resulted in an increase in website traffic. Instagram has the second-highest ROI of all social channels for marketers, with x more engagement than Twitter and x more than Facebook. of consumers watching branded videos on social made a purchase after. One key to a great social media strategy is to generate content specifically for your target audience and only be on the social media platforms they frequent – you don’t have to be everywhere in order to maximize the power of social.
For example: TikTok’s ad reach is around million people and while the largest portion of viewers are Photo Editing Services ages to , . of users are under age . YouTube is second only to Google as the most popular search engine; one billion of hours of video are watched on YouTube each day. of users on Facebook use the platform to shop for products, and it has an ad conversion rate of nearly , the highest of all platforms. Instagram’s ad revenue is estimated to be nearly $ billion in . Note that of businesses use social media for marketing, meaning the advertising space on social is extremely competitive.
For example, of businesses are active on Facebook, and advertise. There are also more than million business accounts on Instagram. So, you must take steps to set your brand apart from the others. One way to stand out is by taking advantage of paid video options, since fewer than of businesses use Facebook video ads. With nearly of Facebook users on the platform to watch videos, you can get in front of more eyes with relevant content. Keep in mind that paid social traffic only makes up of overall website traffic.
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