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That’s why the online degree and micro-credentialmarket is set to grow to $ billion by For microcredentials, it’s also about thecredibility they can bring. It can fill gaps in curriculum that’s out of dateor lacking relevance but it can also align a university or college with aprovider that has a reputation and brand equity. Offering an industrycertification says we care enough about what we're doing and our university tomake sure we're partnering with external organizations to bring the industryinto our classroom in a unique and specific way,says Marshall.


The magichappens when you have an academic institution and an industry partner comingtogether to Find Your Mobile Number List really create a unique micro certification partnership.percent ofUniversities expect industry micro-credentials to be a credible alternative toa degree program in the next two years according to HolonIQ’s industry reportwhile percent already see them as a credible alternative. Credibility ofmicrocredentials Credibility of microcredentials In addition, an overwhelmingpercent of educators believe micro-credentials are likely to be integrated intomost university degree programs. However, a poll by t of institutions have a mature micro-credential program.





The integrationof microcredentials into degree programs The integration of microcredentialsinto degree programs In fact, degree programs and micro-credentials don't haveto compete with each other. There is a growing trend that shows higher edinstitutions embed micro-credentials industry certifications into theirprograms to elevate the employability of their students and the value of thedegree they are offering. In the introduction, we mentioned the enrollmentcliff and it’s coming in So now is the time to start planning to see how youcan offer value to students looking at a degree or course with the eye tokickstarting or advancing their careers. For the American MarketingAssociation, microcredentials have helped to advance the careers ofprofessional marketers. AMA has been in partnership with  in theprofessional certification space for years but now that’s expanding. Studentsenrolled in -accredited higher education programs in the US will now graduatewith an Associate Level industry certification from both  and AMA, inaddition to their degree. We are thrilled to be offering a microcredentialproduct to students through universities,says Soat. ”There's such a value inthis experiential learning to make your university stand out.