PSW Method: How to Formulate Large-Scale Tasks Correctly

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It often happens that a specialist spends several weeks on a task, but the manager is dissatisfied with the result and asks to redo everything. In order not to waste time, use the PSW template for a detailed analysis of a large-scale task.

The PSW principle is somewhat similar to the SMART method. But while SMART is used for any routine tasks, PSW is used to describe global business ideas and solve cases.

Context
Find the problem or situation that caused the task. For example, an organization wants to launch an online course on customer focus, so it needs to analyze competitors.

Success criteria
Determine what result exactly needs to social media marketing service be achieved and how it will be assessed. These can be both financial indicators (increased sales) and non-financial ones (advertising coverage). In the case of competitor analysis, the following criteria are suitable - a brief reference, presentation or graph on product quality and pricing.
Understand how detailed the task needs to be. For example, you need to study only the Russian market or conduct a study of international organizations, you will need data for the last year or five years.

Limiting the solution space
When performing a task, it is important to consider the limitations - legislation, acceptable budget, access to information. For example, it is impossible to obtain confidential data of competitors.

Stakeholders
People who have a direct and indirect relationship with the project - specialists, contractors, manager, director of the organization.

Key sources of information
Agree on the resources from which the information will be taken to solve the problem. To analyze the situation on the market, you should request data from official websites, for example, Rosstat.

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