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Creative and innovative problem solving. Collaboration allows you to look at a problem from different angles, which can lead to new ideas and innovative solutions. . Cost reduction . Distributing responsibilities and resources between collaboration participants reduces project costs and increases work efficiency. . Working towards a common goal. The collaboration unites the efforts of the participants, which contributes to its rapid achievement of a common goal. . Development of professional skills. Participation in collaboration improves communication, leadership, project management skills, etc. . New perspectives . Collaboration expands the scope of acquaintance and connections, opening up new opportunities for development. Focus on two brands at the same time.

Come to a chain flower shop for a bouquet. For example, for mom photo editing servies on March th. When purchasing, you are given a coupon for a discount at the manicure salon.  Joint promotion. Bloggers often collaborate with large brands. For example, Olga Buzova and Lays previously did a collaboration. Thanks to this, the star attracted a new audience, and fans of chips and the singer only helped promote the brand. What is promotion, what happens and why is it needed? . Increased confidence. Artists often gain the sympathy of audiences of different ages. This is how rapper Timati advertised the spray for sore throat Tantum Verde . For this, the singer wrote an additional verse and rapped about the benefits of the drug.



The text turned out to be so infectious that it stuck in the audience s heads for a long time. . Increasing popularity. For example, guests in an interview with blogger Nakesha Strelets received their share of attention in the form of viewers switching to the accounts of invited people and a new wave of subscribers. Increased profits. Cooperation between Delivery Club and restaurants allows the former to earn on the commission paid by partners, and for restaurant owners to promote their business and receive new applications from users through the application. How to manage How to act to make the collaboration successful.