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Very important for good positioning. It refers to the quality and quantity of the links that direct to your page, that is, incoming or external links. What is the most used search engine? In Mexico, the search engine most used by users is Chrome , with a penetration of 61.32%. In second place with 15.48% is Internet Explorer. SEO can be done for several search engines; in the world, YouTube is the second most used search engine. Should Google be paid for SEO? SEO is not organic, that is, natural, because it does not involve pay-per-click campaigns.

Although the optimization of a web page does have a cost. The payment method to position a website is called Search Engine Marketing or SEM. For us users, it is very easy to detect the difference between the natural positioning of a site and paid positioning when Digital Marketing Service doing a search. Sites under a paid campaign appear with a small yellow sign that says “ad” and are found at the top of the search results and also in a strip on the right side; Sites with organic positioning appear below, as in this image.



Paid and organic positioning 2 Something important to mention is that doing SEM or paid campaigns will not favor SEO, because they are totally independent things. What does it mean for a website to be well optimized? Good optimization is equal to the correct indexing (way in which Google knows and stores the information of a site) of the links within a web page, just as if we were making an index with a breakdown for the Internet. Google navigates through these links and the better structured they are.