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A content upgrade is used as a supporting piece of content with existing content such as a blog post | Screenshot of the opt-in form within a blog post. Examples of content upgrades A checklist or workbook that compliments a blog post. A template of something that compliments a blog post. A case study that proves the point of a blog post or adds more insight into a process. A standalone freebie is one that, as the name suggests, stands on its own without needing a supporting piece of content. An example would be the free email course I offer on starting a blog. This course needs no supporting content, and I often promote it just by itself.
In fact, while content upgrades are usually accessed via a blog post, a standalone freebie photo editing servies may have its own landing page, or may even be on the front page of the blog, as I do. A standalone freebie can be used without needing a supporting piece of content A standalone freebie can be used without needing a supporting piece of content | Example This free online course on how to start a blog is the hero section of my blog s homepage. Examples of standalone freebies.
A free courseA webinar A quiz A hybrid freebie can be used both as a standalone freebie or as a content upgrade. For example, I mentioned the free course on starting a blog that I use as a standalone freebie. But I also often use that same opt-in incentive inside a blog post on the same topic How to start a blog. What type of freebies should you use to grow your email list.
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