Poor quality content no headlines Google robots first display pages that they consider most useful to the user. Let's compare two sites. A competitor's website with highquality content with a hierarchy of headings and naturally arranged key phrases. Regularly optimized containing unique content. A website with duplicate content no headlines no current content. The first page is a valuable source of information it will be more useful to the user so it will rank higher in the search results. As for the visibility of the other side the chances are slim.
Functionality problems outdated design and other issues that offend users lie in the functionality of the website in the fact that for some reason it does not meet users' expetions. And as we know modern users are very demanding. So if the length of the session photo retouching is very short and visitors are not engaging in browsing the site it is worth taking a closer look at the matter. Short sessions are a negative signal for Google and may lower the position of the website. How to change it? High loading speed (should not exceed seconds) logical menu buttons placed in appropriate places internal linking and modern design are important.
Poor mobile version of the website You should also bear in mind the fact that users use mobile devices very often. Not optimizing for smartphones or tablets is a big loss for your business. First of all such pages are quickly abandoned by users short sessions are a signal to Google that your website is not valuable to the recipients. It is not the end. The mobile version of the website is the starting point for robots. Mobile versions are indexed first. Poor quality backlinks Google is paying more and more attention to the quality of backlinks.