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Using surveys in chatbots, you can find out the customer’s opinion about the quality of the product purchased or the level of service provided. The information obtained will allow you not only to take any measures if customer satisfaction deviates from the expected values, but also to quickly respond to negative reviews. We stimulate repeat purchases Through chatbots, you can provide information about new arrivals, promotions and discounts, and other events that can motivate customers to make repeat purchases. “You can improve the customer's experience even after the transaction is completed - chatbots allow both the brand to be constantly in touch with the customer, and the customer to be able to contact the brand at any time. This increases customer loyalty, helps stimulate them to make repeat purchases, and helps build long-term relationships
.” An example of a chain of after-sales customer support Email List via a chatbotAn example of a chain of after-sales customer support via a chatbot, developed for one of our customers How to improve your promotion strategy using chatbots Among other things, chatbots help companies collect valuable data about customers and their interactions with the brand. Analysis of the information obtained, conclusions drawn on its basis and hypotheses developed can be used to improve the marketing strategy and improve the quality of customer service by performing the following tasks. Audience segmentation The collected data allows for deeper segmentation of your target audience.
Knowing which products or services interest specific customers, you can more accurately build marketing communications and create relevant creatives. Improving user experience By analyzing the information received, you can identify bottlenecks in the user experience. Multiple customers experiencing the same problem is a sign that changes to the product or service process need to be made. Forecasting and strategic planning Analysis of the transformation of customer requests and interests helps the brand quickly adapt and rebuild its strategy to meet new market needs. Ultimately, studying data obtained using chatbots allows companies not only to implement specific business tasks, but also, in a certain sense, opens up new development horizons for them.
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