Once the person has entered their

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See free classes! 4. Examples and case studies Case studies of users who have tried your products or services are key to reinforcing the idea you are going to work on. Nothing like real testimonials from real users! 5. Avoid selling directly Remember that one of the objectives of white papers is not simply to sell, but to position yourself as a true expert on the subject, thus, the sales will come by themselves. Your approach to creating the white paper should not be purely commercial, it is an informative document that has a different focus than the ebook where you can make sales and promotions directly. Characteristics of a whitepaper What are the advantages of white papers? The white paper is a document with a lot of power in content marketing because its information tends to attract a qualified audience to whom you can offer more special or personalized products or services.

Take a look at the advantages that stand out the best when creating white papers phone numbers data for your online business: 1. They increase lead capture As you see it, they help you attract a greater number of qualified leads, since they are people who usually have the genuine intention of learning about that topic. Therefore, the level of awareness and knowledge is higher. Just as with ebooks, white papers should be offered once the user enters their contact information in a form, or they may be appearing in the content of your website's blog .  information on your website, they have become a lead for your brand, so you have to touch on a topic that is really interesting for your readers.



2. You can create snack content from it Snack content is a type of “on-the-go” content that is digestible and easy for users to understand. So from a white paper you can create new sources of information for your readers. From a main topic you can better break down subtopics that you can work on either on a landing page or in the content of the blog , for example. The truth is that this document is ideal for generating qualified traffic for other publications on your website that have fewer visits. What are the advantages of White papers The white paper is the word “potential” in its full meaning. And thanks to how specific the information it contains is, a much stronger connection can be created with readers.