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Golden Circle proposes to find an explanation in the reason for each situation and each action based on the recognition of our interior. Find what really moves us, what really constitutes us and directs us to do things in an increasingly better way. Apple and the Golden Circle Apple uses the Golden Circle correctly. They start with WHY, then figure out HOW they will achieve their vision and WHAT they need to create to get there.
Why does Apple exist ? To challenge the status quo. To think differently. As it does ? Its easy-to-use, elegant Cambodia Phone Number Data and well-designed products. What are you doing ? It makes hardware products including the iPhone smartphone, iPad tablet, Mac personal computer, iPod portable media player, Apple Watch smartwatch, and Apple TV digital media player. Apple also makes software such as the iOS, iPad OS, macOS, watchOS and tvOS operating systems, the i, the iWork suite (productivity software), Final Cut Pro audio into audio tracks), Xsan (software for data exchange between servers) and the Safari web browser.
The difference is that Apple products are the result of your WHY. This is the Golden Circle. Its MacBooks, iPods and iPhones are just a physical representation of the company's core beliefs. Therefore, when someone buys an Apple product, they don't just buy the WHAT: they also buy the WHY. People don't really want to buy things. You want to buy ideas. Putting your WHY first ensures that your ideas, not your product, are what make you stand out from the crowd.
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