The stronger the brand, the greater the value the

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Customer value perception In addition to the power of influence, we can mention, more specifically, the great effect that brand equity has on customers' perception of value. The stronger the brand, the greater the value the customer will place on it. But what does that mean, in practice? In some cases, the company can charge more for products that in certain aspects are similar – or even inferior – to those of the competition, and still have the preference of customers. In addition to this, the greater prestige with the public will be reflected in a high degree of trust in the work carried out, providing the company with more space to innovate and make strategic decisions. ADVERTISEMENT Brand loyalty One of the greatest triumphs a brand can have is customer loyalty,


and that certainly happens with those who are dedicated to brand equity. This Chinese Australia Phone Number List loyalty begins with the return of the customer, who over time becomes an advocate , interacting in the brand's communication channels and recommending the product or service to others. It doesn't take much effort to understand that this represents a much greater benefit, right? In the end, in addition to attracting new customers organically and for free , brand advocates tend to have a higher average ticket . Practical examples of brand equity in action So tha





t you can understand even better the role of brand equity for a company, let's consider two examples: Manzana Apple is one of the greatest symbols of how much the power of one makes a difference in each of the aspects we mentioned above. The brand differs from the others in every detail, starting with the names of the products: No notebooks, tablets or smartphones, Apple sells macbooks, iPads and iPhones! Furthermore, comparing the specifications of its devices with competitors, Apple does not always have the best. However, its products – which cost a much higher value – continue to be among the best-selling