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But does freshness matter? As with most things SEO, “it depends.”Essentially, Shepard’s post offers a good reminder why it’s important to keep your content updated:“Your goal should be to update your site in a timely manner that benefits users, with an aim of increasing clicks, user engagement, and fresh links. These are the clearest signals you can pass to Google to show that your site is fresh and deserving of high rankings.” fresh princeWe do that all the time here on WordStream. We want users who come to our pages to get the best, most accurate information, so you’ll often see under our headlines the data we last updated each post.Are Links Still a Powerful Ranking Factor? (New Study)By Eric Enge / July 20 / Link to article.
Stone TempleLinks still matter for rankings! Dog bites man? Well, not quite.Enge put together a Benin WhatsApp Number really interesting (and data-backed) study that essentially concluded that links matter, but building links alone may not be enough to help crappy content.What it all means: You need UNICORNS (a.k.a., high-quality content). No amount of links will help donkey content (i.e., content nobody clicks on or interacts with) rank. best seoWhen and How to Listen to Google’s Public Statements About SEOBy Rand Fishkin / Aug. 19 / Link to article: MozGoogle’s employees are under a ton of pressure whenever they speak to people in the SEO industry. Sometimes they misspeak.
sometimes they don’t tell you everything (because they can’t!); sometimes their words end up being misinterpreted; sometimes their word is blindly held up as gospel.So, with that in mind, Fishkin put out a Whiteboard Friday discussing this very topic. Because it can be tough to know which statements from Google you should trust. Fishkin offered us a few helpful recommendations:Consider all the ways that the statement could be true while the surface-level info is technically wrong.Give statements some time to be amended or modified.
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發表於 2024-3-9 17:28:26
