SERPs related to your business sector

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Do you understand the idea? Each region of the world has its own language structures, expressions, specific vocabulary, and different information needs. That’s why content designed especially for your local audience will not always be relevant to the audience in the other country you want to reach. Imagine: if it is possible to find different positions using only one keyword in the same language, what would your ranking be like in other languages? If your business wants to speak a second language, it is valid not only to translate the keyword but also to think about how people search for a certain term.

In Brazil, for example, the way people search is different from the way it is done in Portugal  C Level Executive List or Angola, even though everyone speaks the same language. The searching habits will always be different, no matter where. Besides, the medium used to search, be it computer or smartphone, also changes how the search is performed. Depending on the engine, the dynamics also change. Google searches will never be the same as experiences in Bing and Baidu.





Tips: start searching on Google.X for the region you want to reach; use this space to perform deep searches regarding the uses of each keyword that is relevant to your business; observe how it is addressed in the country of your interest. Take the first step by observing who is best ranked on the first , and look in detail at how they work on each term. 2. Original and quality content across countries The old and unforgettable premise: original and quality content! No matter how much we talk about international SEO, this continues to be the same rule that applies to basic SEO.