The results of the matrix are used

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The Ansoff matrix helps analyze product and market relationships, including: product development, market development, market penetration and diversification.  to evaluate the advantages and limitations of the product in the target market. From the results of Ansoff matrix analysis, businesses can identify market opportunities for products. "Market loophole" method The "market gap" method is implemented by detecting unsatisfied customer needs so that businesses can respond. From there, businesses find market opportunities for themselves. Specifically, businesses discover that market demand is greater than the supply capacity of businesses in the industry.


That means there is a "gap" between "supply capacity" and "market demand". In the Email Data long term, businesses fill gaps with strategies: concentration, integration, diversification In the short term, businesses fill gaps with marketing mix activities, including products, prices; distribute… SWOT matrix analysis method SWOT matrix is ​​an acronym for 04 factors : strengths - strengths, weaknesses - weaknesses, opportunities - opportunities and threats - challenges. This is a very popular method in market opportunity analysis . SWOT method when analyzing market opportunities SWOT method when analyzing market opportunities This method helps analyze the strengths, weaknesses, opportunities and threats of the business.



Along with that, this is the way to find market opportunities for businesses. How to identify and analyze market opportunities Market opportunity is the key to business success. To identify and analyze market opportunities effectively, businesses need to follow the following steps: Find a large, profitable market First, you need to figure out the three issues of market size, profitability, and potential growth. Specifically: Market size means how many potential customers are there? Profitability means are potential customers willing and able to pay for your product or service? Potential growth means is there any indication or research that the market size is likely to increase, be relatively stable, or will it decline? Accurately collected information will make your market opportunity analysis clearer.