respecting the hierarchy of tags H1, H2, H3, etc. Throughthis strategy you will offer a better experience to users, and at the same timeyou will facilitate the crawling of search engines, which will be able toeasily identify the subject of your content, a fact that will lead you tobetter positions in the SERP. • Use only one H1 for each of the pages of yourwebsite. Otherwise, you can create confusion for search engines, whichassociate the presence of tags with that of the topics of the respective page.Each subject should have its own page, with an associated H1 tag, whichcontains the name of the page. • Both meta-titles and H1 tags should use thesame selection of keywords. Thus, both visitors and search engines will knowexactly what the subject of the page is. • If there are no relevant contentsections, you should not use h2, h3, etc. tags. Their use is not mandatory, andif you do not know exactly
how to use them, it is better to avoid them. Next, wepresent some mistakes that you should Italy WhatsApp Number Data avoid in the SEO optimization of a site:Excessive use of headings Most platforms allow the use of all categories ofheadings, from H1 to H6, but if a page is overloaded, it can affect yourpositions in Google. This is especially true if the respective page containstoo many headings in inappropriate places, such as the footer, menu buttons,etc., which can be interpreted as spam. The use of a single heading for eachpage on the site Just like the meta-titles, each of the headings must beunique,to distinguish between webpages. Moreover, the use of the same H1 tag on the logo or in the footer isalso erroneous. Using headings

in CMS just to increase the font size This mistake is quitecommon, but it can be easily avoided if we install special plugins, which allowreadjusting the font size without unjustifiably using the H1, H2, H3, etc.tags. Share: HOW TO EVALUATE THE ROI IN THE SEO OPTIMIZATION ACTIVITY OvidiuJoita SEO optimization 0 comments 2384 views SEO (Search Engine Optimization)is an online marketing tool whose objective is to increase organic traffic andthe conversion rate of a site, by propelling it into the most favorablepositions in search engines. Therefore, the success of SEO efforts, especiallywhen we refer to Google, is reflected in the positions a site occupies in theSERP (Search Engine Results Pages). Although it represents one of the mostimportant indicators
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